le brief
Les Hôtels citizenM fréquentés par une clientèle B2B, ont choisi de mettre l'art au cœur de leurs établissements.
Comment faire rayonner la marque sur le digital grâce à une opération qui marque les esprits ?
Comment faire rayonner la marque sur le digital grâce à une opération qui marque les esprits ?
l'idée
INteractionM : la première exposition d'art entièrement organisée sur LinkedIn.
le manifesto
"citizenM says: art is everywhere.
In museums, in galleries, in the streets, in offices, on the Moon.
Art is everywhere, even where you do not expect it.
In museums, in galleries, in the streets, in offices, on the Moon.
Art is everywhere, even where you do not expect it.
citizenM says: art is for everyone.
For art collectors, for intellectuals, for startuppers, for children, for Queen Elizabeth.
Art is for everyone, even you, in front of your computer.
For art collectors, for intellectuals, for startuppers, for children, for Queen Elizabeth.
Art is for everyone, even you, in front of your computer.
citizenM says: art must be an experience.
Not just by looking at an art piece; we need to feel them, to love them, be inspired
by them, co-create them and make them evolve.
Art must be an experience which generates interaction.
Not just by looking at an art piece; we need to feel them, to love them, be inspired
by them, co-create them and make them evolve.
Art must be an experience which generates interaction.
citizenM says: art must be discussed.
To affirm interpretations, share or defend opinions, cross looks, share points of views.
Art must be discussed and must live through interpretations."
To affirm interpretations, share or defend opinions, cross looks, share points of views.
Art must be discussed and must live through interpretations."
l'équipe
Conceptrice-Rédactrice : Pauline Habert
Directrice Artistique : Emeline Bus-Ibanez
Directrice de la Création : Aurélie Chartier
Directrice Artistique : Emeline Bus-Ibanez
Directrice de la Création : Aurélie Chartier
